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Ad Budget Calculator for UAE Businesses
Estimate your monthly ad budget, clicks, leads and cost per lead in AED across Google, Meta, TikTok, Snapchat, LinkedIn and YouTube. Pick a platform, choose your industry and compare where your budget could work hardest. Results are approximate estimates, and every assumption can be edited.
Your numbers
Ad platformStarting values come from published 2025 and 2026 advertising benchmarks, using UAE data where it exists. Change any value to match your own account data.
Your estimate
These numbers are approximate. They are planning estimates, not a quote or a guarantee. Actual results will depend on the detailed scope, once it has been discussed with our team.
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Same monthly budget and industry, estimated across every platform. Approximate figures.
| Platform | Clicks | Leads | Cost per lead |
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How this calculator works
Every paid platform comes down to two numbers: what you pay for each click and how many of those clicks become enquiries. The calculator starts with indicative values for each platform and industry, then works out clicks, leads and cost per lead, plus revenue and return on ad spend for ecommerce businesses. Search platforms like Google usually cost more per click but reach people who are already looking for a service. Social platforms like Meta, TikTok and Snapchat cost less per click and are great for reaching new audiences, while LinkedIn costs the most but lets you target decision makers by job title. Read our guides to Google Ads costs in Dubai and Meta Ads vs Google Ads, or explore our paid advertising services.
Frequently asked questions
How accurate is this ad budget calculator?
It gives approximate estimates for planning, based on the values you enter and on starting values drawn from published advertising benchmarks. Real results depend on targeting, creative, competition and your landing page, so treat the figures as a starting point, not a guarantee.
Where do the starting values come from?
Google and Meta values are set per industry. Google cost per click uses published UAE agency benchmarks in AED, and conversion rates and Meta values use the WordStream by LocaliQ 2025 benchmarks, with UAE and GCC data for ecommerce. TikTok, Snapchat, LinkedIn and YouTube use platform wide benchmarks from Triple Whale, Gupta Media, The B2B House and AdConversion, because reliable industry level data for the UAE is not published. Every value can be edited.
Which ad platform is cheapest in the UAE?
Social platforms such as Meta, TikTok and Snapchat usually cost less per click than Google Search or LinkedIn. Cheaper clicks do not always mean cheaper customers, because people searching on Google often have higher intent. Compare cost per lead and lead quality, not just click prices.
Can I change the assumptions?
Yes. Every value can be edited. If you already run ads, enter the average cost per click and conversion rate from your own account for a sharper estimate.
Does the budget include agency fees?
No. The calculator estimates advertising spend only, which is the amount paid to the ad platform. Management fees, creative production and landing pages are separate costs.
Disclaimer
This calculator gives approximate estimates for general planning purposes only, generated from the information you enter and from starting values based on published advertising benchmarks. The results are not a quote, proposal, forecast, guarantee or warranty of results, and are not financial, legal or professional advice. Actual costs and results depend on factors outside our control, including advertising platform auctions and policies, competition, seasonality, targeting, creative, website performance and your sales process. Business Baker makes no representation that any figure will be achieved and, to the fullest extent permitted by applicable law, accepts no liability for any loss or damage arising from reliance on these estimates. Figures are in AED, exclude VAT and agency fees, and cover advertising spend only. Any engagement is subject to a separate written proposal and agreement. Platform names are trademarks of their respective owners and are used for identification only.